February 20, 2012: Kicking + Screening Film Festival announced Friday February 17th that it had selected nonprofit Coaches Across Continents as its Social Initiative for 2012.
The K+S Social Initiative is a three-year-old program to use the reach and connectivity of K+S’s festivals to promote and support football/soccer-related causes. Past Social Initiatives include Grassroot Soccer, Play31, and Soccer Without Borders.
“This game thrives on the passion of its players and fans, and CAC’s passion for helping
people around the world is second to none,” K+S cofounder and director Greg Lalas said. “We were overwhelmed with emails and Tweets from CAC’s supporters during the Social Initiative nomination process. It was truly impressive. And that really got us at K+S excited, because it was indicative of CAC’s ability to inspire people and ultimately produce results with their various programs.”
“We are delighted to be part of Kicking + Screening in 2012,” said Nick Gates, founder and global strategist of Coaches Across Continents. “It’s exciting to partner with an organization that shares our passion for the power of soccer and how it can be used to benefit children and communities around the world. We’re looking forward to sharing our work and learning from others who are using soccer through the Kicking + Screening network.”