On March 8th, 2012, we celebrated International Women’s Day by launching Soccer Moms Across Continents, the newest platform to engage past and current female footballers. This platform aims to increase the involvement of women in our organization by offering individual women the opportunity to take charge of a new project that will contribute to the work of Coaches Across Continents.
We launched this exciting initiative with a short film on YouTube starring Judith Gates. As someone who has always been committed to female empowerment, Judith is a perfect spokeswoman for this new initiative.
Women working together
International Women’s Day is celebrated all around the world by companies, organizations, communities, and individuals alike. It is a day to highlight the achievements of women and girls in every community. Annually on March 8th, thousands of events are held throughout the world, ranging from political rallies, business conferences, government activities, and networking events to local women’s craft markets, theatric performances, sports events, fashion parades, and more.
“Connecting Girls, Inspiring Futures” is the 2012 theme of the International Women’s Day website, a theme used by hundreds of organizations including schools, universities, governments, women’s groups, and the private sector. This theme is what brings together many of Coaches Across Continents’ partnership programs today, including Nico from Tanzania who with the Njumbe Municipal Schools will offer female participants training in Marta skills and other activities from our “Chance to Choice Curriculum” to demonstrate to the girls and the community the importance of strong female athletes.
In Uganda, our partner program Buwate Youth Soccer Association, led by Coach Richard Kato Ssebunya and his coaches, will also use Marta skills and other Coaches Across Continents activities during a training specifically designed for girls teams’ in their community.
In Kenya, our partner program Kisumu Youth Football Association (KYFA) has invited all the girls’ teams in Kisumu to join at the sports center in the town center to participate in various skill contests, which are based on games taught from the Coaches Across Continents curriculum. Prizes to the female participants will include KYFA t-shirts and sports equipment. To conclude the event, all female teams will participate in a friendly match in celebration of their achievements individually and collectively.
However, Coaches Across Continents doesn’t just focus on celebrating female achievements on International Women’s Day. Instead, we make it a priority to celebrate, empower, and work to improve the lives of women and girls through our football for social development curriculum, training, and three-year partnerships with local groups.